The amount spent on interactive advertising on television is still small.

花在电视互动广告上的钱仍然很少。

In the theory, interactive advertising can engage viewers in a way that 30-second spots do not.

从理论上讲，互动广告可以吸引观众，而30秒的广告不行。

With the launch of interactive advertising, "many of the dollars that went to the internet will come back to the TV," says David Kline.

David Kline 表示，随着互动广告的推出，“许多原本流向互联网的资金将流回到电视上。”

A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year.

独木舟创投公司是一家由领先的有线电视供应商组成的联盟，由这个公司主导的一个新项目旨在今年晚些时候在全美范围内提供互动广告。

Perhaps one of the most effective implementations of interactive advertising is so-called Viral marketing.

或许最有效的交互式广告实施方式之一是所谓的病毒式营销。