The ostensible glory of that company allures the unwary investor.

那家公司表面上的兴隆吸引了那个心存侥幸的投资者.

There are other tricks the mind can play on the unwary investor - such as the fact we hate losses more than we like gains, which means we hang on to loser stocks for too long.

还有很多方法对轻率的投资者的思想上动手脚施骗局，比如，我们是喜欢盈利，但我们更恨损失，也就是说我们在失败股票上套太久了。