There’s a bit of a trade-off of course, because maybe the online merchants have to add on shipping fees.

这当然也有另一面，因为可能在线商户必须支付一定的运费。

Therefore the rising prices will serve to adviser and regulate online merchants to cultivate their service quality for the sake of clients.

提高服务费用是为了指导和规范网络商家，提高他们的服务质量，这一切都是为了消费者着想。