The function of Step 3—to arouse desire is mainly realized by vivid descriptive words, and in Step 4—to obtain action, different action words should be used more creatively.

第三步-激起向往-主要是借助描述性词语来实现，而要达到第四步-号召行动-的预期效果则要注重动作词语的变换使用。

Whatever you're complacent about, conquer it. Start caring. Shift your paradigm, and arouse in yourself a desire to always do your best.

如论你在自满什么，都要克服它。变得上心起来，一改你的作风，激活自己一定要做到最好的愿望。

In sales, marketing, arouse the desire and the psychological needs of customers is very important.

在销售、营销中，激发客户的渴望和心理需求很重要。

Good advertisement translation can arouse the potential consumers 'interest, stimulate their buying desire and enlarge the sale market.

好的广告翻译可以引起消费者的兴趣，刺激消费者的购买欲，扩大销售市场。

Talking skill is an art, it will be easy to communicate with customers, stimulate customer's requirement and arouse customers purchasing desire by showing personal charm.

谈话技巧是一门艺术，它能通过个人魅力的展示，更好地与客户沟通，激发顾客需求点，引起顾客的购买欲。

Not only does defeat prepare us for success, but nothing can arouse within us such a compelling desire to succeed.

这不仅挫败了对成功的准备，而且激起了对成功胁迫的意向！