This is an uncountable noun. It has no plural form.

这是个不可数名词，没有复数形式。

The word is an uncountable noun and is used in a general sense, hence it takes no article.

这字是不可数名词，又用于一般意义，所以不加冠词。

When I was just wondering what adjectives modify when we love, only to find it for you is just an uncountable noun.

⊙、当我正不知道用什么形容词来修饰我们爱情的时候，却发现它对于你来说却只是个不可数名词。

The uncountable noun, probably a shortening of "hyperbole", comes out of the world of advertising but is now widely used in political as well as business contexts.

这个不可数名词可能是hyperbole(夸张)一词的略写，来源于广告界，但现在广泛用于政界与商企界。

When the noun group after the verb is singular or uncountable, you use a singular verb.

当名词是单数或是不可数，动词则用单数形式。