Absrtact: the game brand is a kind of immaterial assets and it is the game outside image marking.

摘要：赛事品牌是一种无形资产，它是赛事外在的形象标识。

With the development of society, the status of immaterial assets of hospitals is becoming more and more important.

随着社会的进步，医院无形资产的地位越来越重要。

Brand is the most important immaterial assets of enterprises, which is also the key factor of urban competitiveness.

品牌是企业最重要的无形资产，也是城市竞争力的关键组成部分。

In comparison with the traditional enterprises, hi-tech enterprises have the particularity of owning immaterial assets.

与传统企业相比，高新技术企业具有无形资产的特殊性。

Gives a brief explanation for the definition of immaterial assets and sets forth their importance in the theory of knowledge capital.

概述无形资产在知识资本理论中的重要意义。