Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。

Two media types must therefore be added to the framework: "sold" and "hijacked."

因此，两种媒介类型必须被加入营销架构：“售出”（sold）和“劫持”（hijacked）。