Such rights usually protect the brand of the franchisor.

这样的协议经常是保护授权人的品牌。

The franchisor does not run your business for you. You do!

授许者不为你运作你的公司。你做！

Does the franchisor listen and help you with your concerns?

特许经营权授权方是否愿意倾听，是否愿意关心您所需？

The qualifications needed for each franchise system vary by franchisor.

每个连锁加盟体系所需的资格因特许方而异。

It's quite true, the franchisor should provide guidance in running the business.

非常正确。特许经营者应该提供经营业务的指导。