This is easy for Apple to manage, as newspapers inexorably ease from editorial to advertorial.

对苹果来说，这很容易成功，就像报纸无情地缓解社论式广告。

But signposting an advertorial clearly, while editorially desirable, can also mean that consumers do not feel much compulsion to read it.

不过，在编辑乐意的情况下将一篇软文非常清晰地标示出来也意味着，消费者不觉得有多大必要去看那篇文章。

From the standpoint of communication and conduct, the generation of the advertorial which is indispensable to the crossing interaction of the news, public and the advertisement.

从传播行为角度看，“软文”的产生离不开新闻、公关、广告三种不同传播行为的交叉互动。